LO2: Investigate technologies for multiplatform radio broadcasting
Radio shows can be distributed through different media platforms such as online, through websites or on the radio. They can be promoted and advertised to their audience through different below the line methods like social media platforms such as Instagram, Snapchat, Twitter and Facebook. Other types of advertising can be below the line methods such as through billboards posters and leaflets. The transmitter is the key part of broadcasting any radio station. It takes your broadcast signal, then encodes it and transmits it as radio waves that then can be picked up by any reciever. There is several types of radio transmitters available from Progressive Concepts. There are large FM transmitter for the full power radio station as well as there are medium to low power FM transmitter such as the ones used on LPFM stations. The receiver then picks up the encoded broadcasted signal, then decodes it and allows listeners to hear it. This allows your radio to pick up the signal...