LO3: Advert Script

 


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LO2: Multiplatform Distribution Methods

DAB DAB is a digital radio service that is broadcasted from a UK-wide network of transmitters. The transmissions is made up of a string of one and zeros, as there is no frequency bands to stick to. Therefore the same signal can be sent out multiple times. It means that your radio has more chances to picking up signal - making DAB more reliable than its FM counterpart.  DAB has better quality as more information is sent over quicker wavelengths. When using DAB it is easier to find set channels on different stations. However, a disadvantage is that the quality is not as clear as FM. When the reception isn't strong enough on DAB radios it can create a squelching or gurgling sound, which can come across annoying, making people wanting to stick to analogue radio or listen to the radio stations online. FM FM, Frequency Modulation, is a type of broadcasting system in the UK. FM uses frequencies from 87.5 MHz to 108 MHz This distribution method has better sound quality than DAB but the sig...
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LO4: Editing Process

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Advert:  In one of the screenshots below it shows how I have put the audio in to a multitrack to create the different layers in the advert, so I can edit them together, overlapping the audio. I also change the tempo of the voice to improve the audio, so the voice in the advert isn't overpowering and puts people off what the advert is actually about. By adding this it means the voice is more appealing and joyful to its target audience making people want to visit the Jazz Cafe. To make sure the audio fades in to one another I turned down the volume to give it a gradual fade into the next audio giving it a professional feel.  The other screenshot shows how I have exported the advert from a WAV file to an MP3, to make the file size smaller so I can successfully add it to my blog.  Jingle: To make the jingle I imported all the audio which I knew I was going to use into a new multitrack, called jingle. I then made sure that I had the audio in the correct order for how I wanted ...
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